Government Ban Condom Ads - Why everyone is talking about it ?

Government Ban Condom Ads - Why everyone is talking about it ? The second-most populated nation in the world woke to headlines like “Govt Ban Condoms ads from 6 a.m. to 10 p.m. because they are indecent”.

Posted 6 years ago in Entertainment, updated 6 years ago.

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Male , Lives in India
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The second-most populated nation in the world woke to headlines like “Govt Ban Condoms ads from 6 a.m. to 10 p.m. because they are indecent”. Smiriti Irani India’s Ministry of Information and Broadcasting issued an advisory to country’s 857 television channels requiring them to immediately cease airing condom commercials. The statements prohibit “advertisements of condoms which are of particular age group and could be indecent or inappropriate for viewing by children”. Some channels carry ads of condoms which are alleged to be indecent especially for children. According to 1994 Act of Cable Television Network Rules, any advertisements that endanger the safety of mass or create in them in interest in unhealthy practices shall not be carried.

Government Ban Condom Ads - Why everyone is talking about it ?

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The online outrage was immediate, the netizens lampooning the ban, the timing, and the moral policing. One site satirized the news, thanking Government for saving Indian culture. They, in turn, understood the real juncture of the situation, where banning condom ads for more than 12 hrs a day would not help the mass from being victims. It is not just about censorship and a chilling effect on creative advertising-but its central problem of India’s exploding population. Data projection indicates that India, with an estimated population of 1.32 Billion, is poised to have 1.7 Billion populations by 2050, leaving behind China. Contraception - particular usage of a condom is falling and banning of condom ads here is restricting the awareness among people.

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More than 70% of India’s 234 million household has cable television, so banning of ads on television forbids people from being aware of contraception. Most of the projected population growth will occur in very poorest areas of India. Unless fertility rates fall faster than now projected in those areas, it will be difficult to make much progress in reducing severe poverty. The projected population growth will also put severe pressure on the environment and intensify concerns about water scarcity."       

But there came up a mass that supported the ban. They announced watching Condom Ads with family is embarrassing. Such ads invoke negativity among tender minds of children raising eagerness to know and go into depth. In the generation of speedy internet, in no time children even aging 7-8 years become vulnerable. "These ads are not about sex education, family planning or preventing HIV. They are full of sexual innuendos, therefore we recommended a watershed timing. During the day, ads can be subtle or tasteful. They don't have to be crass," she says.

 

Until 1991, condom and contraception ads on television and radio were educational and bland. That changed with a now in the famous commercial for KamaSutra brand condoms, which showed young women showering with a sexy musical score. Since then, condom ads have heavily employed ASCI calls “sexual titillation” even though are pretty much tamed in western standards. So unless the early bland ads make a comeback, Indian television remains away from condom ads.


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